REVIEW · AUSTRALIA
Barossa Valley: Maggie Beer’s FarmShop Experience
Good food makes the Barossa feel personal. This 150-minute experience brings you into Maggie Beer’s FarmShop for a cooking demonstration, guided wine and gin tasting, and lunch beside the dam. I like the small group size, capped at 10, and the way the session links Maggie’s products to simple recipes you can use at home. I also like that drivers can enjoy non-alcoholic wine, mocktails, and cordials instead of sitting out during the tasting.
The main consideration is that Maggie Beer herself does not host the session. You spend time with the FarmShop team, who lead the cooking and tastings. You also need to make your own way to the FarmShop, and the wider farm trails may not fit into your visit if your group takes its time over lunch and tastings.
Key points at a glance

- Small-group studio kitchen: The cooking demonstration takes place in the kitchen used for The Cook and the Chef, with room for no more than 10 participants.
- Practical seasonal cooking: You watch food made with fresh produce and Maggie Beer products, then taste the finished dishes together.
- Four-part drink experience: The guided tasting includes Pheasant Farm Wines, Maggie’s Orchard Gin, gin cocktails, and non-alcoholic options.
- Lunch beside the dam: Your grazing platter includes items such as cheese, pâté, salami, crackers, and dried fruit, with a glass of Pheasant Farm Wine.
- Helpful for drivers: Non-alcoholic wine and mocktails are offered while others taste the alcoholic drinks.
- FarmShop setting: You can pair the experience with the Barossa’s trails and rural scenery, although walking around the farm is not guaranteed within the 150-minute schedule.
What the $88 experience includes

At $88 per person, this is more than a standard tasting. You get a cooking session, food prepared during that session, a guided tasting of wine and gin, a full grazing lunch, and a glass of Pheasant Farm Wine.
That combination makes the price reasonable for people who want a full food experience rather than a quick sample at a shop counter. You are paying for nearly two and a half hours of hosted time, several tasting components, and a substantial platter. The small group cap also matters. A maximum of 10 people gives the staff a better chance to answer questions and adapt to dietary needs.
The value is strongest if you enjoy food demonstrations and plan to buy some of the products afterward. You get ideas for using the range at home, and the recipes are described as easy to follow. Past participants have also taken home products they first tried during the session, including gin and cooking ingredients.
The price is less attractive if you only want wine tasting or only want to visit the FarmShop. This is a fixed, multi-part experience, so you should be interested in all three themes: cooking, drinks, and lunch.
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Starting with a welcome drink at Maggie Beer’s FarmShop

You check in at Maggie Beer’s FarmShop, where a team member meets you. Hotel pickup and drop-off are not included, so you need to arrange your own transport to the Barossa Valley location.
The visit begins with a welcome drink from Maggie’s non-alcoholic Sparkling range. That is a small but useful touch. It gives everyone something to enjoy right away, including people who are driving or avoiding alcohol.
The FarmShop is not just a shop stop added to a larger tour. The experience is built around Maggie Beer’s food range and the working setting connected with it. You learn how the products fit into everyday cooking, rather than simply being told what is on the shelves.
I would arrive ready to take part, ask questions, and taste several kinds of food and drink. The group is small enough that this should feel more like a hosted workshop than a large presentation.
Inside the studio kitchen from The Cook and the Chef

The cooking demonstration takes place in the studio kitchen associated with The Cook and the Chef. For fans of the program, this is one of the most distinctive parts of the visit. You are not watching a generic demonstration in a hotel room. You are seeing a kitchen with a direct connection to Maggie Beer’s television work.
The session includes an introduction to the farm and Maggie Beer’s background, followed by seasonal cooking using fresh produce and items from her exclusive range. The focus is practical. You are shown how to use the products, not just encouraged to purchase them.
This matters because branded food products can sometimes feel like souvenirs without much guidance. Here, the cooking section gives you a reason to use them. The recipes are designed to be easy to follow, and the staff share hints and tips for home cooking.
You also get to taste food prepared during the demonstration. That makes the session more satisfying than a display where you simply watch someone else cook. It also lets you judge the products in a finished dish, where texture, seasoning, and balance matter.
Bring questions if you have them. The small group format is well suited to asking about substitutions, serving ideas, and ways to use the products beyond the recipes shown. Dietary requests have been handled flexibly in the past, but you should still raise any needs with the team in advance or at check-in.
There is also an opportunity to have your photograph taken in the studio kitchen. If the television connection matters to you, this is the moment to pause for a picture rather than rushing on to the tasting room.
The guided Pheasant Farm Wines and Orchard Gin tasting

After the cooking section, the FarmShop team takes you through a guided tasting of Pheasant Farm Wines and Maggie’s Orchard Gin. The tasting is part of the main experience, not an optional add-on.
The wine and gin sections give the visit a useful contrast. Cooking shows how the products work with food. Tasting lets you focus on the drinks themselves, along with the ways they can be served.
The gin portion can include cocktails, and previous sessions have featured combinations described as different from the usual tasting-room pour. Maggie’s cordials are also part of the drink experience and offer a refreshing alternative.
If you are the designated driver, you are not left with a glass of water while everyone else samples the range. Non-alcoholic wine and mocktails are available, along with Maggie’s non-alcoholic Sparkling drinks and cordials. This makes the experience a better choice for mixed groups.
The staff receive especially strong praise for their friendly manner and product knowledge. Kylie and Maryann have been singled out for involving people in the group and giving helpful answers. The hosting appears to be one of the main reasons the session feels warm rather than sales-driven.
Keep in mind that the wine and gin tasting may be the least interesting part for someone who does not drink and does not care about mocktails. The non-alcoholic choices solve the practical problem, but they may not replace the full tasting for every person.
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Lunch on the dam with a generous grazing board

Your lunch is served as a grazing board beside the dam, along with a glass of Pheasant Farm Wine. The platter can include cheese, pâté, salami, crackers, dried apricots, and dried pears. The exact seasonal selection may vary, but the format is designed for relaxed grazing rather than a formal plated meal.
This is a good match for the Barossa setting. You can take your time with the food, sample several combinations, and continue chatting with your group. The platter also helps turn a series of tastings into a complete midday outing.
The portion has been described as a decent size, and some people have chosen to eat it immediately rather than wait until after the cooking demonstration. You may have some flexibility in when you enjoy it, but follow the FarmShop team’s timing on the day.
A glass of wine is included, and past participants have also received a bottle of wine to take home as part of their experience. Check the current inclusions when booking, because the supplied details specifically confirm the included glass, while the take-home bottle comes from an earlier visit and may not be part of the current $88 package.
The dam setting is one of the quiet pleasures here. You are not eating in a busy dining room or hurrying through a restaurant course. Still, this is an agritourism lunch, not a full restaurant meal. If you want a long, elaborate lunch with multiple courses, this experience will feel more like a tasting platter with a view.
Can you explore the farm trails?

The Barossa Valley setting invites you to spend more time outdoors, and the experience highlights the area’s trails. However, the supplied schedule does not promise a guided walk or a set trail itinerary.
That distinction matters. The core experience lasts 150 minutes and is built around the kitchen, tasting room, and lunch by the dam. If you want to walk around the farm, allow extra time and treat it as something to fit in around the hosted session.
One family visit did not include a farm walk because a young child had reached the end of their patience. That is a useful reminder for families: the food program itself has a clear schedule, and extra wandering may not be possible if your group needs to leave promptly.
I would not book this primarily as a hiking activity. Book it for the food and drink program, then enjoy the setting and any available trails as a bonus.
How the small group changes the experience
The maximum group size is 10 people. That is a strong advantage for anyone who dislikes crowded demonstrations or large coach-tour tastings.
You should have a better chance to see what is happening in the kitchen, hear the explanations, and ask questions. Staff can also spend more time with individual participants. The experience has been described as attentive, generous, and flexible, particularly around dietary requests.
A smaller group can also make the social side more enjoyable. You share the cooking food, tastings, and platter with a limited number of people, so the session has a conversational feel. If you arrive alone, this format gives you a natural way to meet others without the noise of a large tour.
There is one comfort point to note. One participant would have preferred a stool with a backrest and only thought of asking afterward. If you need a particular seat or extra support, request it when you arrive rather than assuming the seating will suit you.
The activity is listed as wheelchair accessible. For specific seating or mobility needs, confirm the arrangements with the FarmShop team before attending.
What the staff add to the visit
The people leading the experience make a large difference. Kylie and Maryann have been praised for involving everyone and adjusting to dietary needs. Other hosts have also been described as friendly, generous with their time, and easy to listen to.
That personal hosting is important because the program covers several subjects in a short period. You move from FarmShop background to cooking, then drinks and lunch. A warm host keeps the experience from feeling like three unrelated activities.
You should also keep your expectations clear. This is hosted by the FarmShop team, not Maggie Beer personally. You might see Maggie around the property, but a passing sighting is not part of the promised program.
That honesty makes the experience easier to judge. Fans may enjoy being in the studio kitchen and using Maggie’s products, while those hoping for a personal cooking lesson with Maggie Beer should choose something else.
Who will enjoy this most?
I think this suits you best if you like food with a sense of place. The experience connects the Barossa setting, a working FarmShop, seasonal cooking, regional wine, gin, and a shared platter.
It is also a strong gift idea for someone who wants more than a standard wine tasting. One couple used it as a wedding gift experience and found the cooking, tastings, food, and relaxed setting especially rewarding.
Families can attend, but the program is not built around children. The alcohol tastings and detailed cooking demonstration will appeal more to adults, and younger children may become restless before the optional farm wandering begins.
Designated drivers are well catered for, which makes it practical for a mixed group. Couples, food-loving friends, and small groups planning a Barossa day out are likely to get the most from it.
You may want to skip it if you dislike guided demonstrations, have no interest in Maggie Beer products, or want a self-paced visit. The itinerary has a set flow, and the tasting format means you spend a good part of the visit with the host rather than exploring independently.
Timing, booking, and practical details
The experience lasts 150 minutes, with starting times based on availability. It is conducted in English and has a live guide.
You can cancel up to 24 hours before the activity for a full refund, and reserve now while paying later. Minimum guest numbers apply before an experience is confirmed, so check the status of your booking if your plans depend on a particular date.
The meeting point is Maggie Beer’s FarmShop. There is no hotel transportation included, so build your own route to the property and allow enough time to check in.
Because the day includes alcohol, food, and a take-your-time setting, avoid scheduling another rushed activity immediately afterward. You will get more from the visit if you can linger over the platter, browse the FarmShop, and enjoy the Barossa surroundings.
Should you book Maggie Beer’s FarmShop Experience?
Book it if you want a polished but friendly food outing that combines cooking, tasting, and lunch in one stop. At $88, the mix of a small-group demonstration, food to taste, guided wine and gin sampling, a grazing board, and a glass of wine offers solid value.
I would especially recommend it to food fans, Maggie Beer followers, couples, gift recipients, and groups with a designated driver. The non-alcoholic choices are thoughtful, and the staff-led format gives the visit its real warmth.
Skip it if your main goal is a personal meeting with Maggie Beer, a long guided farm walk, or a serious multi-course lunch. For everyone else, this is a well-shaped Barossa experience with enough substance to justify the time and price.
FAQ
Where does the Maggie Beer’s FarmShop experience meet?
You check in at Maggie Beer’s FarmShop, where a member of the team meets you.
How long does the experience last?
The experience lasts 150 minutes.
Is Maggie Beer personally hosting the experience?
No. The experience is hosted by the team at Maggie Beer’s FarmShop, not Maggie Beer personally.
What food and drink are included?
The experience includes food prepared during the cooking demonstration, a full grazing platter lunch, a guided tasting of Pheasant Farm Wines and Maggie’s Orchard Gin, and a glass of Pheasant Farm Wine.
Are non-alcoholic drinks available?
Yes. Non-alcoholic Sparkling drinks, wine, mocktails, and cordials are available, including options for designated drivers.
Is the experience wheelchair accessible?
Yes, the activity is listed as wheelchair accessible.
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